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Alix Earle Net Worth in 2025

Alix Earle net worth in 2025 continues to rise as she dominates social media and expands her brand.

With millions of followers, she earns from brand collaborations, sponsorships, and her podcast, “Hot Mess.”

Her influence drives major product sales, solidifying her status as a top-tier influencer.

Estimated between $5 million and $7 million, Alix Earle net worth in 2025 benefits from her partnerships with Revolve, Tarte Cosmetics, and Estée Lauder.

As she explores modeling, business ventures, and new platforms, her earnings are expected to grow.

Whether through TikTok, Instagram, or brand deals, Alix Earle net worth in 2025 proves she is more than just a viral star she’s a business powerhouse shaping the future of influencer marketing.

Bio/Wiki

CategoryDetails
Full NameAlix Ashley Earle
NicknameAlix
Date of BirthDecember 16, 2000
Age24 years old (as of 2025)
BirthplaceMonmouth County, New Jersey, USA
Zodiac SignSagittarius
NationalityAmerican
EthnicityWhite (Italian & American descent)
ReligionChristianity
Height5 feet 6 inches (168 cm)
WeightAround 121 lbs (55 kg)
Eye ColorBlue
Hair ColorBlonde
EducationUniversity of Miami, Bachelor’s in Marketing
ProfessionSocial Media Influencer, Model, Podcaster
Notable ForTikTok fame, beauty & fashion content, “Hot Mess” Podcast
Years Active2021 – Present
Net Worth (2025)$5 million – $7 million
Income SourcesTikTok, Instagram, Brand Deals, Podcast, YouTube
Brands Worked WithRevolve, Tarte Cosmetics, Estée Lauder, Rare Beauty, Too Faced
Podcast“Hot Mess with Alix Earle”
Relationship StatusRumored to be dating NFL player Braxton Berrios
HobbiesTraveling, Makeup, Fitness, Fashion
Social Media Handles
Instagram@alix_earle
YouTubeAlix Earle
Twitter (X)@alixearle

Who Is Alix Earle? The TikTok Star Taking Over Social Media

Alix Earle is an American social media influencer best known for her engaging beauty tutorials, fashion hauls, and relatable lifestyle content.

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She gained fame on TikTok, where her down-to-earth personality and authenticity set her apart from other influencers.

With millions of followers across TikTok and Instagram, she has built an empire by consistently engaging with her audience through

“Get Ready With Me” (GRWM) videos, candid life updates, and high-energy content.

Alix Earle’s Background: Family, Childhood, and Early Years

Born and raised in Monmouth County, New Jersey, Alix Earle grew up in an affluent family.

Her father, Thomas Earle, is a successful businessman in the construction industry, which allowed her to experience a privileged upbringing.

While she enjoyed a comfortable childhood, she has spoken openly about the pressures of growing up in a competitive environment.

Alix Earle’s ethnicity is predominantly Caucasian, and she has often shared glimpses of her family life with her followers.

Education: From High School to Graduating from the University of Miami

Alix attended Red Bank Catholic High School before enrolling at the University of Miami, where she studied marketing.

Throughout college, she balanced academics with her growing social media presence, posting content while juggling coursework.

In 2023, she graduated with a degree in business and marketing, proving that she values education despite her social media success.

Her time in college also played a crucial role in shaping her brand, as many of her viral videos featured her Miami lifestyle.

The Start of Her Career: How Alix Earle Broke Into TikTok

Before achieving mainstream fame, Alix started posting casual TikTok videos in 2020.

At first, she focused on fashion and beauty, but her content truly took off when she started sharing personal stories, makeup tutorials, and unfiltered experiences about college life.

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Her natural charisma and humor helped her connect with fans, leading to rapid follower growth.

The Viral Moment: What Made Alix Earle Famous?

Alix’s breakout moment came when she started posting GRWM videos, which showcased her beauty routine while sharing anecdotes from her life.

These videos resonated with viewers, and soon, she became a TikTok sensation.

Her transparency about cosmetic procedures, relationships, and struggles with mental health made her relatable to fans, further boosting her popularity.

The Alix Earle Effect: How She Sells Out Products Instantly

Nicknamed the “Alix Earle Effect,” her influence on consumer behavior is undeniable.

When she endorses a product, it often sells out within hours. This is largely due to her credibility and authenticity followers trust her recommendations because she only promotes products she genuinely likes. Some of the best-selling products she has promoted include:

Dyson Airwrap: A viral hair styling tool.

Drunk Elephant Skincare: Sold out after she shared her skincare routine.

Charlotte Tilbury Flawless Filter: Became a must-have after her endorsement.

Alix Earle’s Net Worth in 2025: How Much Does She Really Make?

As of 2025, Alix Earle’s estimated net worth is between $5 million and $7 million.

This fortune has been built through various income streams, including brand collaborations, sponsorships, podcast revenue, and business ventures.

Alex Earle net worth has grown significantly in the past two years due to her expanding career.

Income Streams: Where Does Alix Earle’s Money Come From?

Alix Earle’s net worth is a result of multiple income streams, including:

Brand Deals & Sponsorships: She earns $70,000 to $100,000 per sponsored post on TikTok and Instagram.

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TikTok & Instagram Ad Revenue: Monetization from millions of views contributes to her earnings.

Affiliate Marketing: Commission-based earnings from products linked in her bio.

Podcast Revenue: Earnings from her hit podcast “Hot Mess” through ads and sponsorships.

Merchandising & Business Ventures: Potential future expansions into personal branding.

Brand Collaborations: The Companies That Partner With Alix Earle

Alix has worked with top-tier brands, including:

Revolve: One of her biggest partnerships, leading to sold-out clothing items.

Tarte Cosmetics: A frequent collaborator, sending her on brand trips.

Estée Lauder, Benefit, and Rare Beauty: High-end beauty brands she has worked with.

Modeling Career: Alix Earle’s Journey to Becoming a Cover Star

Alix has dabbled in modeling through brand campaigns and fashion collaborations.

While she hasn’t walked the runway yet, many speculate that she could become the next major social media model.

Personal Life: Who Is Alix Earle Dating?

Alix is currently dating NFL player Braxton Berrios, a wide receiver for the Miami Dolphins.

The couple has been seen together at multiple events and frequently appears in each other’s social media posts.

Alix Earle’s Podcast: What You Need to Know About “Hot Mess”

In 2025, Alix launched her podcast, “Hot Mess”, where she shares personal stories, career insights, and interviews with other influencers.

This venture has added another revenue stream to Alix Earle’s net worth in 2025.

Controversies: The Challenges Alix Earle Has Faced

Despite her success, Alix has dealt with public scrutiny and rumors, including:

  • Breakup drama involving her ex-boyfriend.
  • Criticism about privilege and her affluent background.
  • Backlash over certain brand partnerships that some fans found inauthentic.
MonthEstimated Monthly Earnings ($)Cumulative Net Worth ($)
January 2024400,0002,000,000
February 2024450,0002,450,000
March 2024500,0002,950,000
April 2024550,0003,500,000
May 2024600,0004,100,000
June 2024650,0004,750,000
July 2024700,0005,450,000
August 2024750,0006,200,000
September 2024800,0007,000,000
October 2024850,0007,850,000
November 2024900,0008,750,000
December 20241,000,0009,750,000
January 20251,100,00010,850,000
February 20251,200,00012,050,000
March 20251,300,00013,350,000
April 20251,400,00014,750,000
May 20251,500,00016,250,000
June 20251,600,00017,850,000
July 20251,700,00019,550,000
August 20251,800,00021,350,000
September 20251,900,00023,250,000
October 20252,000,00025,250,000
November 20252,200,00027,450,000
December 20252,500,00029,950,000

Alix Earle’s Influence on Social Media Trends

She has set beauty and fashion trends, inspiring millions to try new makeup looks, hairstyles, and outfits.

Alix Earle’s Daily Routine: A Peek Into Her Life Behind the Camera

Her day typically includes:

Morning workouts and skincare.

Filming content and attending brand meetings.

Podcast recordings and event appearances.

Alix Earle’s Business Ventures and Future Plans

Alix is rumored to be launching her own beauty or fashion brand, which could significantly increase her net worth.

FAQs

How much is Alix Earle worth in 2025?


Alix Earle’s net worth in 2025 is estimated to be in the millions, thanks to brand deals and social media earnings.

What is Alix Earle’s main source of income?


She earns primarily from brand collaborations, TikTok and Instagram sponsorships, and her podcast “Hot Mess.”

How much does Alix Earle make per month?


Alix Earle reportedly makes tens of thousands of dollars per month from various income streams.

Does Alix Earle earn from TikTok and Instagram?


Yes, she makes a significant income from sponsored posts and brand deals on both platforms.

What brands has Alix Earle collaborated with?


She has worked with major brands like Tarte, Revolve, and Rare Beauty.

Conclusion

Alix Earle’s net worth has soared in recent years, making her one of the most successful social media influencers.

With multiple income streams, including brand deals, sponsorships, and her hit podcast Hot Mess, she continues to grow her financial empire.

By 2025, Alix Earle’s net worth is projected to reach nearly $30 million, thanks to her expanding influence.

As she ventures into new business opportunities, her fortune will likely continue rising, solidifying her place as a leading digital creator and entrepreneur.

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