Alix Earle net worth in 2025 continues to rise as she dominates social media and expands her brand.
With millions of followers, she earns from brand collaborations, sponsorships, and her podcast, “Hot Mess.”
Her influence drives major product sales, solidifying her status as a top-tier influencer.
Estimated between $5 million and $7 million, Alix Earle net worth in 2025 benefits from her partnerships with Revolve, Tarte Cosmetics, and Estée Lauder.
As she explores modeling, business ventures, and new platforms, her earnings are expected to grow.
Whether through TikTok, Instagram, or brand deals, Alix Earle net worth in 2025 proves she is more than just a viral star she’s a business powerhouse shaping the future of influencer marketing.
Bio/Wiki
| Category | Details |
|---|
| Full Name | Alix Ashley Earle |
| Nickname | Alix |
| Date of Birth | December 16, 2000 |
| Age | 24 years old (as of 2025) |
| Birthplace | Monmouth County, New Jersey, USA |
| Zodiac Sign | Sagittarius |
| Nationality | American |
| Ethnicity | White (Italian & American descent) |
| Religion | Christianity |
| Height | 5 feet 6 inches (168 cm) |
| Weight | Around 121 lbs (55 kg) |
| Eye Color | Blue |
| Hair Color | Blonde |
| Education | University of Miami, Bachelor’s in Marketing |
| Profession | Social Media Influencer, Model, Podcaster |
| Notable For | TikTok fame, beauty & fashion content, “Hot Mess” Podcast |
| Years Active | 2021 – Present |
| Net Worth (2025) | $5 million – $7 million |
| Income Sources | TikTok, Instagram, Brand Deals, Podcast, YouTube |
| Brands Worked With | Revolve, Tarte Cosmetics, Estée Lauder, Rare Beauty, Too Faced |
| Podcast | “Hot Mess with Alix Earle” |
| Relationship Status | Rumored to be dating NFL player Braxton Berrios |
| Hobbies | Traveling, Makeup, Fitness, Fashion |
| Social Media Handles |
| @alix_earle |
| YouTube | Alix Earle |
| Twitter (X) | @alixearle |
Who Is Alix Earle? The TikTok Star Taking Over Social Media
Alix Earle is an American social media influencer best known for her engaging beauty tutorials, fashion hauls, and relatable lifestyle content.
She gained fame on TikTok, where her down-to-earth personality and authenticity set her apart from other influencers.
With millions of followers across TikTok and Instagram, she has built an empire by consistently engaging with her audience through
“Get Ready With Me” (GRWM) videos, candid life updates, and high-energy content.
Alix Earle’s Background: Family, Childhood, and Early Years
Born and raised in Monmouth County, New Jersey, Alix Earle grew up in an affluent family.
Her father, Thomas Earle, is a successful businessman in the construction industry, which allowed her to experience a privileged upbringing.
While she enjoyed a comfortable childhood, she has spoken openly about the pressures of growing up in a competitive environment.
Alix Earle’s ethnicity is predominantly Caucasian, and she has often shared glimpses of her family life with her followers.
Education: From High School to Graduating from the University of Miami
Alix attended Red Bank Catholic High School before enrolling at the University of Miami, where she studied marketing.
Throughout college, she balanced academics with her growing social media presence, posting content while juggling coursework.
In 2023, she graduated with a degree in business and marketing, proving that she values education despite her social media success.
Her time in college also played a crucial role in shaping her brand, as many of her viral videos featured her Miami lifestyle.
The Start of Her Career: How Alix Earle Broke Into TikTok
Before achieving mainstream fame, Alix started posting casual TikTok videos in 2020.
At first, she focused on fashion and beauty, but her content truly took off when she started sharing personal stories, makeup tutorials, and unfiltered experiences about college life.
Her natural charisma and humor helped her connect with fans, leading to rapid follower growth.
The Viral Moment: What Made Alix Earle Famous?
Alix’s breakout moment came when she started posting GRWM videos, which showcased her beauty routine while sharing anecdotes from her life.
These videos resonated with viewers, and soon, she became a TikTok sensation.
Her transparency about cosmetic procedures, relationships, and struggles with mental health made her relatable to fans, further boosting her popularity.
The Alix Earle Effect: How She Sells Out Products Instantly
Nicknamed the “Alix Earle Effect,” her influence on consumer behavior is undeniable.
When she endorses a product, it often sells out within hours. This is largely due to her credibility and authenticity followers trust her recommendations because she only promotes products she genuinely likes. Some of the best-selling products she has promoted include:
Dyson Airwrap: A viral hair styling tool.
Drunk Elephant Skincare: Sold out after she shared her skincare routine.
Charlotte Tilbury Flawless Filter: Became a must-have after her endorsement.
Alix Earle’s Net Worth in 2025: How Much Does She Really Make?
As of 2025, Alix Earle’s estimated net worth is between $5 million and $7 million.
This fortune has been built through various income streams, including brand collaborations, sponsorships, podcast revenue, and business ventures.
Alex Earle net worth has grown significantly in the past two years due to her expanding career.
Income Streams: Where Does Alix Earle’s Money Come From?
Alix Earle’s net worth is a result of multiple income streams, including:
Brand Deals & Sponsorships: She earns $70,000 to $100,000 per sponsored post on TikTok and Instagram.
TikTok & Instagram Ad Revenue: Monetization from millions of views contributes to her earnings.
Affiliate Marketing: Commission-based earnings from products linked in her bio.
Podcast Revenue: Earnings from her hit podcast “Hot Mess” through ads and sponsorships.
Merchandising & Business Ventures: Potential future expansions into personal branding.
Brand Collaborations: The Companies That Partner With Alix Earle
Alix has worked with top-tier brands, including:
Revolve: One of her biggest partnerships, leading to sold-out clothing items.
Tarte Cosmetics: A frequent collaborator, sending her on brand trips.
Estée Lauder, Benefit, and Rare Beauty: High-end beauty brands she has worked with.
Modeling Career: Alix Earle’s Journey to Becoming a Cover Star
Alix has dabbled in modeling through brand campaigns and fashion collaborations.
While she hasn’t walked the runway yet, many speculate that she could become the next major social media model.
Personal Life: Who Is Alix Earle Dating?
Alix is currently dating NFL player Braxton Berrios, a wide receiver for the Miami Dolphins.
The couple has been seen together at multiple events and frequently appears in each other’s social media posts.
Alix Earle’s Podcast: What You Need to Know About “Hot Mess”
In 2025, Alix launched her podcast, “Hot Mess”, where she shares personal stories, career insights, and interviews with other influencers.
This venture has added another revenue stream to Alix Earle’s net worth in 2025.
Controversies: The Challenges Alix Earle Has Faced
Despite her success, Alix has dealt with public scrutiny and rumors, including:
- Breakup drama involving her ex-boyfriend.
- Criticism about privilege and her affluent background.
- Backlash over certain brand partnerships that some fans found inauthentic.
| Month | Estimated Monthly Earnings ($) | Cumulative Net Worth ($) |
|---|
| January 2024 | 400,000 | 2,000,000 |
| February 2024 | 450,000 | 2,450,000 |
| March 2024 | 500,000 | 2,950,000 |
| April 2024 | 550,000 | 3,500,000 |
| May 2024 | 600,000 | 4,100,000 |
| June 2024 | 650,000 | 4,750,000 |
| July 2024 | 700,000 | 5,450,000 |
| August 2024 | 750,000 | 6,200,000 |
| September 2024 | 800,000 | 7,000,000 |
| October 2024 | 850,000 | 7,850,000 |
| November 2024 | 900,000 | 8,750,000 |
| December 2024 | 1,000,000 | 9,750,000 |
| January 2025 | 1,100,000 | 10,850,000 |
| February 2025 | 1,200,000 | 12,050,000 |
| March 2025 | 1,300,000 | 13,350,000 |
| April 2025 | 1,400,000 | 14,750,000 |
| May 2025 | 1,500,000 | 16,250,000 |
| June 2025 | 1,600,000 | 17,850,000 |
| July 2025 | 1,700,000 | 19,550,000 |
| August 2025 | 1,800,000 | 21,350,000 |
| September 2025 | 1,900,000 | 23,250,000 |
| October 2025 | 2,000,000 | 25,250,000 |
| November 2025 | 2,200,000 | 27,450,000 |
| December 2025 | 2,500,000 | 29,950,000 |
Alix Earle’s Influence on Social Media Trends
She has set beauty and fashion trends, inspiring millions to try new makeup looks, hairstyles, and outfits.
Alix Earle’s Daily Routine: A Peek Into Her Life Behind the Camera
Her day typically includes:
Morning workouts and skincare.
Filming content and attending brand meetings.
Podcast recordings and event appearances.
Alix Earle’s Business Ventures and Future Plans
Alix is rumored to be launching her own beauty or fashion brand, which could significantly increase her net worth.
FAQs
How much is Alix Earle worth in 2025?
Alix Earle’s net worth in 2025 is estimated to be in the millions, thanks to brand deals and social media earnings.
What is Alix Earle’s main source of income?
She earns primarily from brand collaborations, TikTok and Instagram sponsorships, and her podcast “Hot Mess.”
How much does Alix Earle make per month?
Alix Earle reportedly makes tens of thousands of dollars per month from various income streams.
Does Alix Earle earn from TikTok and Instagram?
Yes, she makes a significant income from sponsored posts and brand deals on both platforms.
What brands has Alix Earle collaborated with?
She has worked with major brands like Tarte, Revolve, and Rare Beauty.
Conclusion
Alix Earle’s net worth has soared in recent years, making her one of the most successful social media influencers.
With multiple income streams, including brand deals, sponsorships, and her hit podcast Hot Mess, she continues to grow her financial empire.
By 2025, Alix Earle’s net worth is projected to reach nearly $30 million, thanks to her expanding influence.
As she ventures into new business opportunities, her fortune will likely continue rising, solidifying her place as a leading digital creator and entrepreneur.
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